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Marketing

How to Garner Press
By David Ackert on February 24, 2012

Last week's edition of the Los Angeles Business Journal profiled my company and some of our business development training programs. They even put a picture of me on the front-page masthead.

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Social Media

6 Social Media Marketing Tips
By David Ackert on January 3, 2012

91% of the businesses in the world are using at least one of the social media platforms (Twitter, LinkedIn, Facebook, or YouTube) to market their products and services. This six-minute...

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Who Is Your Sales Team?
By David Ackert on December 6, 2011

If you were in the business of making widgets, you’d have a sales team, and your survival would rely on their performance. You would educate them about your widget so that they could sell...

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Wait... It's not what you think.
By David Ackert on November 30, 2011

Somewhere in Hollywood, a screenwriter is writing that scene in which the cheating husband gets caught with his pants down and blurts out the classic line, "Honey, wait... it's not what you...

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Share a Client Day
By David Ackert on November 21, 2011

I'm declaring this "Share a client day." Don't worry—you don't have to start splitting your fees with anybody. To honor this special occasion, all you have to do is follow these three...

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Nice to meet you...now what?
By David Ackert on November 10, 2011

Last week I gave a keynote to a conference about the uselessness of conferences. After all, why spend your whole day attending break-outs, shaking hands, and collecting business cards if...

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You're Not Referring. Let's Break Up.
By David Ackert on November 3, 2011

Networking relationships are odd. One would hope that you actually like your referral sources, that their company brings you pleasure, that you share something of a friendship with them....

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Referral Sources

You're Not Referring. Let's Break Up.
By David Ackert on November 3, 2011

Networking relationships are odd. One would hope that you actually like your referral sources, that their company brings you pleasure, that you share something of a friendship with them....

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Make Time to Make Money
By David Ackert on October 26, 2011

One of the most common barriers to business development is time. A healthy practice is already a full-time job. And the last thing you want to do is neglect your existing clients in pursuit...

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Time Management

Make Time to Make Money
By David Ackert on October 26, 2011

One of the most common barriers to business development is time. A healthy practice is already a full-time job. And the last thing you want to do is neglect your existing clients in pursuit...

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