I recently asked a client what had most influenced his decision to license Practice Boomers for the lawyers in his firm. I was expecting him to say that our e-learning approach was...

Whether you contribute to your firm's e-newsletter or write your own blog, you will find these email marketing principles from Ian Brodie to be helpful.

Competitive Intelligence

In moments of overconfidence, we like to tell ourselves that we've cornered our niche, that we don't really have any competitors who do exactly what we do, and that we're well on our way to...

In moments of overconfidence, we like to tell ourselves that we've cornered our niche, that we don't really have any competitors who do exactly what we do, and that we're well on our way to...

Last week's blog "Playing the Gender Card" explored the pros and cons of leveraging sexual chemistry to close the deal. But non-sexual compatibility is just as exploitable; the examples...

Playing the Gender Card

Your time is scarce. You are more accessible today than you've ever been. You have at least three phone numbers (home, office, and cell); at least two email addresses (work and personal);...

Time Management

Your time is scarce. You are more accessible today than you've ever been. You have at least three phone numbers (home, office, and cell); at least two email addresses (work and personal);...

If you're like most service professionals, you regard selling as a necessary evil. Without it, you won't have the opportunity to serve, and while there are those who seem to excel at both,...

Business Development Client Service

If you're like most service professionals, you regard selling as a necessary evil. Without it, you won't have the opportunity to serve, and while there are those who seem to excel at both,...