Last week's edition of the Los Angeles Business Journal profiled my company and some of our business development training programs. They even put a picture of me on the front-page masthead.
When I first saw it, I had mixed feelings about the article, as it wasn’t exactly what I had in mind when I called the LABJ and made the pitch. My initial read gave me that same uneasy feeling I have whenever I see myself on a video or hear my voice recorded on a voicemail. Perhaps you know the feeling too. It's surreal to catch a glimpse of ourselves through someone else's point of view.
Fortunately, I had enough sense to turn to an expert for some perspective. I shared the article with Sharon Berman, whose PR firm (www.Berbay.com) specializes in service firms. She gave me a lot of great advice, including this gem: “You can control what you say, but you can't control what appears in print." That was a good lesson for me. I set aside my hubris and devised a follow-on strategy that turned the article into a calling card for new business. As a result, I secured meetings with several notable firms who are meeting with me next month to discuss a sales training program for their people.
I want to share Sharon's expertise with you, as well as the follow-on strategy I just alluded to, so I'm hosting a webinar on the topic of "How to Garner Press." Sharon and I will co-present and show you:
- How to position your services into a pitch that will appeal to the press
- How to craft your pitch
- How to manage your own expectations
- Follow-on strategies that leverage your article for new business
The webinar will take place on Friday, March 9, from 10-11am Pacific time. Thanks to a sponsorship from Berbay, the program is complimentary to you, but we can only accommodate 200 attendees, so sign up early to reserve your seat.
CLICK HERE to register and learn how you, too, can garner more press.
