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5 Credibility-Killers to Avoid
By David Ackert on June 21, 2018

Like all respectable professionals, we take pains to deliver detail-oriented, quality work to our clients. We conduct ourselves with propriety and seek to exude competence. But sometimes,...

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Webinar: The State of Law Firm CRM (2018)
By Aaron Garcia on June 18, 2018

Join David Ackert, M.A. for an exclusive first look at the results of our 2018 market-wide study on CRM. We researched the current state of Client Relationship Management (CRM) software...

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How to Earn Client Loyalty
By David Ackert on June 14, 2018

Each day we work our way through a seemingly endless influx of emails, deadlines, and client demands. Perhaps as a survival mechanism, we tell ourselves that if we can just keep our heads...

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Market Leaders Podcast

Podcast: "Aligning BD to the Firm's Strategic Plan" featuring Emily Woloschuk of Lightfoot, Franklin and White
By Aaron Garcia on June 8, 2018

Join David Ackert as he interviews Emily Woloschuk, Director of Marketing & Business Development at Lightfoot, Franklin and White.

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4 Ways to Track Event ROI
By David Ackert on June 7, 2018

I have always loved pie charts. Maybe it’s because they provide an easy graphical representation of allocations. Maybe it’s because they remind me of dessert. But if you run a quick report...

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Market Leaders Podcast

Podcast: "Using Gamification to Fuel BD Activity" featuring Lisa Simon of Lewis Roca Rothgerber Christie
By Aaron Garcia on May 31, 2018

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie.

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How to Predict Your Future Success
By David Ackert on May 31, 2018

How do you know your firm is successful? Most of us answer this question by examining our revenue history. If the firm did better last year than the year before (and the year before that),...

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Personal Development

3 Reasons Why Charity Is Good for You
By David Ackert on May 30, 2018

There is ongoing debate over whether it is appropriate to mix business with one's personal interests (e.g., is it okay to "friend" your referral sources on Facebook?). But there's no...

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5 Metrics that Measure Success
By David Ackert on May 24, 2018

Ad hoc. That's the primary theme when it comes to most people's business development effort. When our schedule lightens up, we do some networking. When things get busy, business development...

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Three Ideas for Data-Driven Marketing Initiatives to Try at your Firm
By Olivia Watson on May 22, 2018

Our latest semester of the BD Institute: Legal Marketing Technology is now underway. This 3-month remote training course provides a series of 5 webinars focusing on how to leverage the...

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