Professional networking is crucial to successful business development, but it is often an aimless, inefficient endeavor. It mostly consists of strangers in suits making small talk over...
Continue ReadingProfessional networking is crucial to successful business development, but it is often an aimless, inefficient endeavor. It mostly consists of strangers in suits making small talk over...
Continue ReadingIt's good to be in the middle. Midsize firms, broadly defined as boasting a lawyer count of 200-700 lawyers, often find themselves at odds with Big Law – where they can maintain a...
Continue ReadingJoin David Ackert as he interviews Stefanie Marrone, Director of Business Development and Marketing at Tarter, Krinsky and Drogin LLP.
Continue ReadingI smiled when I saw Frank's email pop up in my inbox. The subject line read "lunch." It had been roughly three months since he and I had seen each other, and he was building his net.
Continue ReadingJoin David Ackert as he interviews Jacqueline Madarang, Senior Marketing Technology Manager at Bradley.
Continue ReadingJoin David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg.
Continue ReadingIt is much harder to acquire a new client than it is to keep an existing one. That’s why it’s critical to do everything you can to improve the loyalty of your clients. Some would argue that...
Continue ReadingI know, it would be so much easier if people just gave us what we wanted without having to be asked. Clients would refer their colleagues, referral sources would introduce us to all of...
Continue ReadingOne of the most salient insights we learned from our recentmarket-wide studywas that not all business development training is created equal. Different firms, practice areas, industry...
Continue ReadingWatch the video for a 15-minute summary of our 2018 market-wide study. You will learn: Which marketing initiatives are a waste of money and which yield a high ROI. The most effective type...
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