When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts...
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When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts...
Continue Reading
Market Leaders Podcast Business Development Innovation
Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth, in this episode of the Market Leaders Podcast.
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Law firms are becoming increasingly complicated institutions. Whether the firm is acclimating from a recent merger or simply bolstering its infrastructure, coordinating the efforts of the...
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How Much Time Do You Really Need to Spend on Business Development? Any professional who is tasked with selling the service they provide has to contend with the opposing forces of developing...
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Business Development Key Performance Indicators
Key Performance Indicators (KPIs) are commonplace in many industries, but surprisingly, many law firms do not track the metrics of their marketing and business development activities. ...
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Networking Business Development
Goal-setting is a motivating exercise unless you take a social media break. Then it gets depressing, real fast. Log on to LinkedIn, Twitter, the blogosphere, or any other professional...
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Market Leaders Podcast Business Development
Join David Ackert as he interviews Chris Newman, Director of Practice & Industry Business Development at McDermott, Will & Emery LLP on this episode of the Market Leaders Podcast.
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Networking Business Development
When I speak to groups of lawyers, I often ask for a show of hands to this question: "How many of you regularly ask your clients or referral sources for business?" Consistently, only 10–15%...
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I️ have no qualms about being an introverted person. From an early age, I️ enjoyed being alone, preferring to study, read books and play video games. Life was good. But things began to...
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Chances are you've been focused on business development for so long that you've evolved your own approach: some combination of networking, writing, speaking, guesting, hosting, and golfing....
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