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How Unforgettable Are You?
By David Ackert on June 30, 2011

I recently interviewed Barry Kurtz for Practice Boomers. The subject was “Niche Market Branding.” Barry is a well-known franchise attorney in Los Angeles — a brand that took him many years...

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The Silent Close
By David Ackert on June 23, 2011

At the end of the day, we service professionals sell our smarts. We leverage our technical knowledge, our experience, and our ability to solve problems to provide value to our clients. And...

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Business Development

The Silent Close
By David Ackert on June 23, 2011

At the end of the day, we service professionals sell our smarts. We leverage our technical knowledge, our experience, and our ability to solve problems to provide value to our clients. And...

Continue Reading
The "Maybe" Trap
By David Ackert on June 16, 2011

I spent the morning following up on my list of prospective clients. In some cases, it was the third time I’d tried to reach them. I was starting to feel like a pest, and I was trying not to...

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Who You Gonna Call?
By David Ackert on June 9, 2011

LA traffic took pity on me this week—I arrived 15 minutes early to a lunch appointment. My first instinct was to use the time productively and call someone. Three categories came to mind:

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Productivity

Who You Gonna Call?
By David Ackert on June 9, 2011

LA traffic took pity on me this week—I arrived 15 minutes early to a lunch appointment. My first instinct was to use the time productively and call someone. Three categories came to mind:

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You Only Call Me When You Want Something
By David Ackert on June 2, 2011

I realize that I usually take the position of authority here. (After all, it is my blog.) But this week I need your advice. You see, I'm of two minds on this question: Is it appropriate to...

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Networking

You Only Call Me When You Want Something
By David Ackert on June 2, 2011

I realize that I usually take the position of authority here. (After all, it is my blog.) But this week I need your advice. You see, I'm of two minds on this question: Is it appropriate to...

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Shake the Right Tree
By David Ackert on May 24, 2011

We service professionals have a general sense of where we get our clients. We're often asked about it over lunch with a colleague, to which we reply, "Oh, I get about half my new business...

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How to Ask for Referrals
By David Ackert on May 17, 2011

For the most part, your clients just don't get it. You did a great job for them. You saved them or earned them a lot of money. You delivered excellent service. And all they could think to...

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