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Client Service

An Exchange of Needs
By David Ackert on June 29, 2019

As we go through life, pursuing our various agenda, we occasionally lose sight of the fact that we are not at the center of the universe. Yes folks, there are other people out there whose...

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Coaching Marketing

Personal Branding Techniques for Lawyers
By Olivia Watson on June 28, 2019

Many lawyers are reluctant to commit to a specific focus for their practice. They would rather cast a wide net so as to capture the broadest range of opportunities. This prevents them...

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Key Performance Indicators Data Visualization

Earning a Strategic Seat at the Table Using Data Visualization
By Olivia Watson on June 28, 2019

Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table.

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Market Leaders Podcast Business Development

Podcast: "How To Improve Engagement in Practice Planning" with Deborah Farone
By Olivia Watson on June 25, 2019

Join David Ackert as he interviews Deborah Farone, Strategic Marketing Advisor and Author, in this episode of the Market Leaders Podcast.

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Business Development Pipeline Management Case Study

Case Study: Pipeline Management Success at Cole Schotz P.C.
By Olivia Watson on June 19, 2019

Erica Rodriguez-Roman shares her strategies for success in increasing lawyer engagement in business development, managing her technology stack, and achieving meaningful ROI.

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Case Study Technology

Creating a Sales Culture at the Law Firm: an Interview with Karie Trujillo
By Olivia Watson on June 19, 2019

Karie Trujillo, the Marketing and Client Relations Director at Markowitz Herbold, graciously agreed to do an interview with Mollie Smith, our Client Success Manager. Karie is one of the...

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Business Development Coaching

From "Meh" to Great: How to Drastically Improve the ROI of Your Business Development Coaching/Training Programs
By David Ackert on June 6, 2019

When it comes to enabling revenue generation, legal marketers have their work cut out for them. 62% of firms are increasing their emphasis on marketing and business development efforts...

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Market Leaders Podcast Coaching

Podcast: "Best Practices in Lateral Integration" with Jennifer Queen
By Olivia Watson on May 28, 2019

Join David Ackert as he interviews Jennifer Queen, Chief Talent Officer of Bracewell LLP, in this episode of the Market Leaders Podcast.

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Market Leaders Podcast Culture

Podcast: "Promoting the Marketing Department to the Lawyers" with Michael Blachly
By Olivia Watson on May 22, 2019

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast.

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Coaching Industry Trends

Why most business development programs fail (and how to overcome mediocre results).
By Lindsey Martin on May 16, 2019

By Lindsey Martin

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