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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
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All Posts from Olivia Watson

Key Performance Indicators Data Visualization

Build a Dashboard that Showcases Firm Success
By Olivia Watson on November 9, 2018

With increasing competitive pressures across the industry, law firms that seek to run efficiently are adopting metrics-based approaches. Dashboards are a powerful way to keep firm...

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Three Ideas for Data-Driven Marketing Initiatives to Try at your Firm
By Olivia Watson on May 22, 2018

Our latest semester of the BD Institute: Legal Marketing Technology is now underway. This 3-month remote training course provides a series of 5 webinars focusing on how to leverage the...

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Key Performance Indicators Data Visualization

You Can't Improve Your Business Development Performance if You Don't Measure it.
By Olivia Watson on May 7, 2018

Lawyer business development activities are notoriously difficult to tie to ROI given the nebulous quality of winning new work. But it’s important to measure performance with any BD...

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Key Performance Indicators Data Visualization

5 Metrics that Measure Success
By Olivia Watson on May 7, 2018

Ad hoc. That's the primary theme when it comes to most people's business development effort. When our schedule lightens up, we do some networking. When things get busy, business development...

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Webinar Highlights: Business Development Trends Across Law Firm Demographics
By Olivia Watson on March 2, 2018

Watch the video for a 15-minute summary of our 2018 market-wide study. You will learn: Which marketing initiatives are a waste of money and which yield a high ROI. The most effective type...

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How to Prepare for a Successful New Year
By Olivia Watson on December 22, 2017

It’s December. You made it. You need a break.

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CRM Industry Trends

Video: The State of Law Firm CRM Software
By Olivia Watson on October 6, 2017

In the Spring of 2015, the Ackert Advisory conducted a a market-wide study on the state of CRM software in law firms. We reviewed the findings of the market-wide study with David Ackert, MA...

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Market Leaders Podcast

Podcast: "Using Productization and BD Coaching to Advance the Firm" featuring Linda Fleming of Garvey Schubert Barer
By Olivia Watson on September 8, 2017

Episode 15:

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Market Leaders Podcast

Podcast: "Taking the Chance out of Lateral Integration" featuring Amy Fowler of Mintz Levin
By Olivia Watson on August 10, 2017

Join David Ackert as he interviews Amy Fowler, Chief Marketing & Business Development Officer at Mintz Levin.

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Market Leaders Podcast

Podcast: "Extending Marketing's Reach Across the Firm" featuring Jill Weber of Stinson Leonard Street
By Olivia Watson on August 4, 2017

Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association.

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