Your prospects are getting worried about you.
You don’t call. You don’t write. Meanwhile, they struggle with challenges that you could solve.
Perhaps you are still suffering the illusion that it’s their job to seek you out. Unfortunately, that kind of thinking won’t get you very far. You see, your prospects are human beings and human beings tend to tolerate mediocre situations. That’s why they continue to engage unresponsive firms, overpay for services, or ignore their problems altogether rather than aggressively pursue new solutions. However, if the right solution knocks on their door at the right time, they will happily upgrade. That’s why you have to be the one to knock.
I know what you’re thinking: “What if I knock only to learn that this is the wrong prospect or this isn’t the right time?” After all, no one wants to knock at an unwelcoming door.
Well, there’s no way to know for sure, which is why you have to keep knocking until you find the right prospect at the right time. They are out there somewhere, waiting for you to find them, discover what ails them, and offer an attractive solution that helps them sleep better at night.
Take the first step. Curl your fingers and tap your knuckle against the easiest door you can think of. Then repeat the process. Again. And Again.
Is it tedious? Yes. Is it discouraging? Often. But your prospective clients are counting on you, and it’s the only way you will find them.
