Olivia Watson
Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
Great! You have a CRM system. But... your lawyers aren't using it.
You're not alone. The latest market-wide research shows that law firms struggle with low CRM utilization by lawyers.
Lawyers are frustrated by the difficult data entry and complicated interfaces of most CRMs. There is another distinct problem: lawyers are often not held accountable to use the software, leading to one thing – low adoption and utilization rates of the software.
But, with the proper tools and training in place, you can increase the effectiveness of your firm’s business development.
Watch our webinar below to learn more.
David Ackert, President, Ackert Inc.
Chris Fritsch, Founder, CLIENTSFirst Consulting
Explore more on getting lawyers to use software:
- Building a Bridge Between Lawyers and CRM
- Law Firms are Giving Up on CRM
- CRM vs. Pipeline Management: A Case Study
