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Market Leaders Podcast Culture

Podcast: "Growing Leaders in Your Marketing Department" with Trish Lilley and Kevin Iredell

By Aaron Garcia on February, 21 2019

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    Aaron Garcia

    Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

    Join David Ackert as he interviews Trish Lilley and Kevin Iredell of Stroock & Stroock & Lavan on this episode of the Market Leaders Podcast.

     

    Tune in to hear them discuss:

    • Key leadership skills that legal marketing and business development leaders need to foster amongst their team
    • Specific strategies that increase the credibility and trust factor of the marketing team in the firm
    • How to handle failures effectively and  how to apply healthy criticism and praise to your team members

    Looking for fresh approaches to business development?

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