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Olivia Watson
Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
- How law firms can adopt marketing automation to improve business development results through smart lead generation
- Valuable insights to be gleaned from non-legal marketing conferences
- Career development advice for up-and-coming legal marketers, or those entering the industry
- How content marketing can improve BD results without requiring lawyers to change their behavior
Looking for more information on legal marketing and business development?
- They Myth of the "One Size Fits All" BD Solution
- How to Tie Profit to Training
- How to Defend Your Law Firm Marketing Budget
- How to Successfully Implement Pipeline Management at your Firm
Don't miss our past episodes of the Market Leaders Podcast.
- Episode 27: Legal MarTech Trends and Tools Featuring Jacqueline Madarang of Bradley
- Episode 26: Coaching Lawyers for BD Success Featuring Jenna Schiappacasse of Rosenberg Martin Greenberg
- Episode 25: Building a Better Marketing Team Featuring Dave Bruns of Farella, Braun + Martel
- Episode 24: Improving Lawyer Engagement in BD Featuring Jason Miller of Ryan, Swanson & Cleveland
- Episode 23: Helping Lawyers See the Bigger Picture Featuring Paul Lipton of Rumberger, Kirk & Caldwell
- Episode 22: An Industry-Focused Approach to BD Featuring Lindsey McReynolds of Schwabe, Williamson & Wyatt
- Episode 21: Harnessing Firm Growth Through Technology featuring Cyndy McCollough of Buckley Sandler LLP
- Episode 20: Institutionalizing Great Client Service featuring Paul Bolus of Bradley Arant Boult Cummings
- Episode 19: How Technology Drives Legal Services featuring Paul Ward of Holland & Hart LLP
- Episode 18: Setting the Pace as a New BD Director featuring Morgan Ribiero, Waller Lansden Dortch and Davis LLP
- Episode 17: Accelerating Law Firm Practice with Legal Process Outsourcing featuring Karen Katz of Mindcrest
- Episode 16: The Key Ingredients of a Strategic Plan featuring Katy Von Treskow of Winston & Strawn LLP
- Episode 15: Using Productization and BD Coaching to Advance the Firm featuring Linda Fleming, Garvey Schubert Barer
- Episode 14: Taking the Chance out of Lateral Integration featuring Amy Fowler, Mintz Levin
- Episode 13: Extending Marketing's Reach Across the Firm featuring Jill Weber, Stinson Leonard Street
- Episode 12: Mentoring a Marketing Department to Success featuring Trish Lilley, Fox Rothschild LLP
- Episode 11: Applying Process Improvement to Law Firm BD featuring Brenda Plowman, Fasken Martineau DuMoulin
- Episode 10: Setting Women Up for Success in Business Development featuring Erica Yates, Burr & Forman
- Episode 9: Introducing New Technology to a Law Firm featuring Sheenika Gandhi,
Panye & Fears LLP - Episode 8: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario
- Episode 7: Establishing the Foundation - The First 6 Months in a CMO Role featuring Maggie Watkins, Sedgwick LLP
- Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims
- Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates
- Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins
- Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn
- Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave
- Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester
