Aaron Garcia
Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.
Tune in to hear them discuss:
- How Erin and Anusia created a completely new Director of Innovation role, cultivated buy-in and overcame internal challenges around the new function at the firm
- Day-to-day operations that a Director of Innovation handles as well as skills needed for such a role
- How Anusia spearheaded a new definition of the innovation concept at Eversheds
- Guidance for marketers looking to create a new framework for innovation at their own firm
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