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Market Leaders Podcast

Podcast: "Building a Better Marketing Team" with Dave Bruns of Farella, Braun + Martel

By Aaron Garcia on January, 29 2018

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    Aaron Garcia

    Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.

    Join David Ackert as he interviews Dave Bruns, Director of Client Service at Farella Braun + Martel in this episode of the Market Leaders Podcast.

     


    Tune in to hear them discuss:

    • Dave's approach to mentoring his marketing team in both formal and informal environments
    • Farella's "Pod Meetings" between groups of lawyers that sustain BD momentum and create accountability 
    • His team-oriented approach that encourages collaboration and fosters cross-pollination of ideas at the firm
    • Dave's conceptual framework for tracking ROI on efforts made by both the marketing department and attorneys

    Looking for more information on legal marketing and business development?

    Don't miss our past episodes of the Market Leaders Podcast.

     

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