Todd Moster's new book, "The Underground Guide to Job Interviewing" shot to the top of its Amazon category this week. Why is this relevant to business development, you ask? Because he has two invaluable words for those of us who can't seem to get out of the office and make rain: "hire smarter."
Todd's perspective makes sense. Without the proper team in place to service our clients, we don't have the ability to delegate, which means we end up doing too much of the servicing ourselves. The crux of this issue is in the way we interview new hires. Most of us rush the interview, going off of a short conversation and a gut check, rather than delving deeply with prepared questions that fully vet the candidate.
Here's a 1-minute audio clip from Todd on the subject:
Todd Moster on job interviewing
So, if you're finding your plate too full for business development, consider that it may be time to get (or replace) help. As you do so, invest quality time in the interview process so that you find someone who will meet your expectations. Consider bringing them back for a follow-up interview to see if their second impression is as good as their first. Spend the time necessary to hire smarter so you can market better.
