Aaron Garcia
Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.
It's no question; legal marketing is one of today's fastest-evolving industries. In an increasingly competitive legal market, marketers are tasked with differentiating their firm from the masses of similar competitors – no small feat.
Here's the ugly truth: law firm marketing departments are usually criminally understaffed. Legal marketers are often tasked with handling everything under the sun – from proposal generation to event planning and social media – each potentially a full-time role in its own right.
Marketing technology is the most powerful tool a marketer can wield in today's challenging environment. With so much on their plates and the ever-mounting pressure to "do more with less," marketers are anxious to automate or simplify at least some of their workload. Thankfully, technology can help marketers not only free up time for more interesting work but make a tangible, trackable impact on firm growth.
What is BDI: Legal Marketing Technology? A 5-webinar online certification course that will show you how your firm can leverage the latest technology tools to streamline your workflow, service clients better, and drive revenue.
Here are 3 reasons BDI: MarTech should be on your short list.
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Your career depends on it.
As an extreme example, could you imagine being hired for a job in today's world if you didn't know how to use a word processing program? Such technology barely existed even a few decades ago. Staying on the cutting edge of technology sets you apart and keeps you relevant in the industry. -
Actionable information.
We've all been to conferences where we walk away with little to no practical takeaways. The BDI course is a series of deep dives that feature actionable takeaways that seek to impact your everyday work. -
You're learning from the best.
BDI: MarTech features a star-studded cast of legal marketing's most talented and recognized professionals, such as:
- Paul Ward, Founder and Chief Innovation Officer at InnovationPlaybook.legal. In his role at Holland & Hart, he drove major strategic projects including a rebrand, website and 70th-anniversary campaign, and the transformation of the firm’s tech posture through in-depth analysis and strategic hires.
- Jacqueline Madarang, Senior Marketing Technology Manager at Bradley Arant Boult Cummings LLP, who led her team to win an LMA Tech Impact Award for their firm-wide rollout of Bradley Connect, their internal CRM system.
- Adam Stock, Chief Information Officer at Allen Matkins. As a Chair of Legal Marketing Technology Conference for several years and a pioneer for shared legal tech standards, Adam knows how legal tech is changing the face of the industry and how to take advantage of it to better your firm.
- And many more.
If you want to set yourself apart as a legal marketer and bring new insights to your firm, sign up for BDI: MarTech today to learn about the latest in legal marketing technology and take your firm's growth – and your career – to new heights.
Click below for more info about the program. Discounted group rates available.
