It’s December. You need a break. Besides, your clients and prospects are generally unresponsive as they focus on internal year-end deadlines (and holiday party hangover recovery). Might as well put your business development on hold until next year,...
Pipeline Tips
Uncover unique business development insights and actionable tips.
David Ackert
Recent Posts
How to Defend Your Law Firm Marketing Budget
As the end of the year approaches, marketing budgets are being allocated and line items are getting approved or (more probably) slashed. If your department is less-than-fortunate, your marketing budget might actually be raided in favor of other,...
Developing Business Development Expertise
Many people think that because they have spent a few years developing expertise in their field, they will be able to attract clientele in short order. But they soon come to learn that business development is pretty darn hard.
Post-Election Opportunities
Throughout the US, Americans are either celebrating or mourning this week's election results. (I have yet to encounter anyone who is indifferent.) Like most of the country, your clients did not anticipate Trump's win and now they must consider how...
How Long Should You Wait Before Following Up with a Prospect?
It’s been a while since I’ve been on a first date, but I remember well the awkward timing issue of the follow-up. Many of my buddies insisted on the “two day rule,” so as to strike a balance between seeming too eager or too aloof. If they wanted to...
Building a Bridge Between Lawyers and CRM
Chances are, your firm either has CRM or is considering an implementation in the near future. However, there is a unique paradox at law firms: oddly, the most effective salespeople (the lawyers) are reluctant to use a sales tool like CRM. For this...
How to Know When You Are Off Track
Client service is the lifeblood of any healthy practice and should always be our first priority. But it's all too easy to become consumed by the deluge of emails and deadlines that define our frantic days. When we finally lift up our heads to...
How to Network with Journalists
This Monday I was profiled in the local Business Journal. Already, the article has helped me reconnect with several key people in my network, including a significant referral source. The experience has been a great reminder that there’s nothing like...
3 Ways to Use LinkedIn's Content Search Feature
For years, LinkedIn has allowed us to search for people. Now it allows us to search for what they've posted. Select "Posts" from the search field drop-down menu, type a topic of interest, and the results will include a list of relevant articles...
Which Choice Will You Make?
This week Americans enjoyed a four-day workweek thanks to Labor Day. While I appreciated the long weekend, I must confess I didn't give much thought to the significance of the holiday. In case you too need a refresher, Labor Day—established...



