Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast.
Tune in to hear David and Paul discuss:
- Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing
- How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers
- His department’s methodology of “incubating" new ideas to facilitate a successful rollout across Holland & Hart
- How you can combine productization with marketing metrics to model ROI of marketing & BD efforts
- How to effectively onboard the newest technologies that complement and augment your lawyers’ practices
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