Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast.
Tune in to hear them discuss:
- How to internally market the marketing department by demonstrating the services you offer to the lawyers.
- How marketers can use the concept of ROO - Return on Objective - to demonstrate their department's value.
- Where Michael gets inspiration for new ideas and innovation in his role.