Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association.
Tune in to hear David and Jill discuss:
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How Jill built a business development training program at Stinson that has been running for more than 12 years
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Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts
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How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients
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Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture
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How she made attorney branding a key element of Stinson's legal business development
Don't miss our past episodes of the Market Leaders Podcast.