Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.
Tune in to hear them discuss:
- How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds
- How these individual funds encourage collaboration and accountability amongst the lawyers
- The impact of separating BD and marketing spends to improve marketing department agility
- The firm's approach to maintaining BD momentum at the practice area level through goal-based reporting
Looking for fresh approaches to business development?
- Episode 37: Thought Leadership Tactics for Client Growth featuring Christopher Newman of McDermott, Will & Emery
- Episode 36: Removing Cultural Barriers with Agile Teams featuring Dave Southern of BakerHostetler
- Episode 35: Using Business Intelligence to Innovate featuring Iris Jones of McNees, Wallace & Nurick
- Episode 34: A Service-Centric Approach to Business Development featuring Alitia Faccone of Jackson Lewis
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Episode 33: Helping Lawyers Understand the BD Process featuring Barbara Malin of Jackson Walker
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Episode 32: A Model for Dynamic Business Development Culture featuring Jennifer Mir of Munger, Tolles & Olson
- Episode 31: Aligning BD to the Firm's Strategic Plan featuring Emily Woloschuk of Lightfoot, Franklin & White
- Episode 30: Using Gamification to Fuel BD Activity featuring Lisa Simon of Lewis Roca Rothgerber Christie
- Episode 29: Expanding Relationships with High-Potential Clients Featuring Gillian Brennan of Dorsey & Whitney LLP
- Episode 28: Helping Lawyers Build a Successful Pipeline Featuring Stefanie Marrone of Tarter, Krinsky & Drogin LLP
- Episode 27: Legal MarTech Trends and Tools Featuring Jacqueline Madarang of Bradley
- Episode 26: Coaching Lawyers for BD Success Featuring Jenna Schiappacasse of Rosenberg Martin Greenberg
- Episode 25: Building a Better Marketing Team Featuring Dave Bruns of Farella, Braun + Martel
- Episode 24: Improving Lawyer Engagement in BD Featuring Jason Miller of Ryan, Swanson & Cleveland
- Episode 23: Helping Lawyers See the Bigger Picture Featuring Paul Lipton of Rumberger, Kirk & Caldwell
- Episode 22: An Industry-Focused Approach to BD Featuring Lindsey McReynolds of Schwabe, Williamson & Wyatt
- Episode 21: Harnessing Firm Growth Through Technology featuring Cyndy McCollough of Buckley Sandler LLP
- Episode 20: Institutionalizing Great Client Service featuring Paul Bolus of Bradley Arant Boult Cummings
- Episode 19: How Technology Drives Legal Services featuring Paul Ward of Holland & Hart LLP
- Episode 18: Setting the Pace as a New BD Director featuring Morgan Ribiero, Waller Lansden Dortch and Davis LLP
- Episode 17: Accelerating Law Firm Practice with Legal Process Outsourcing featuring Karen Katz of Mindcrest
- Episode 16: The Key Ingredients of a Strategic Plan featuring Katy Von Treskow of Winston & Strawn LLP
- Episode 15: Using Productization and BD Coaching to Advance the Firm featuring Linda Fleming, Garvey Schubert Barer
- Episode 14: Taking the Chance out of Lateral Integration featuring Amy Fowler, Mintz Levin
- Episode 13: Extending Marketing's Reach Across the Firm featuring Jill Weber, Stinson Leonard Street
- Episode 12: Mentoring a Marketing Department to Success featuring Trish Lilley, Fox Rothschild LLP
- Episode 11: Applying Process Improvement to Law Firm BD featuring Brenda Plowman, Fasken Martineau DuMoulin
- Episode 10: Setting Women Up for Success in Business Development featuring Erica Yates, Burr & Forman
- Episode 9: Introducing New Technology to a Law Firm featuring Sheenika Gandhi, Panye & Fears LLP
- Episode 8: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario
- Episode 7: Establishing the Foundation - The First 6 Months in a CMO Role featuring Maggie Watkins, Sedgwick LLP
- Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims
- Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates
- Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins
- Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn
- Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave
- Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester