Podcast: "Removing Cultural Barriers with Agile Teams" with Dave Southern of BakerHostetler

Written by Aaron Garcia | Dec 6, 2018 7:20:05 PM

Join David Ackert as he interviews Dave Southern, Chief Marketing Officer at BakerHostetler on this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

BakerHostetler's client-centric approach to content-based marketing strategy
How to use multi-functional teams and "tribal" leadership to accelerate marketing initiatives
How agile teams can widen skill-sets, introduce variety and encourage cross-departmental collaboration

Looking for fresh approaches to business development?

Don't miss our past episodes of the Market Leaders Podcast.

Episode 35: Using Business Intelligence to Innovate featuring Iris Jones of McNees, Wallace & Nurick
Episode 34: A Service-Centric Approach to Business Development featuring Alitia Faccone of Jackson Lewis
Episode 33: Helping Lawyers Understand the BD Process featuring Barbara Malin of Jackson Walker
Episode 32: A Model for Dynamic Business Development Culture featuring Jennifer Mir of Munger, Tolles & Olson
Episode 31: Aligning BD to the Firm's Strategic Plan featuring Emily Woloschuk of Lightfoot, Franklin & White
Episode 30: Using Gamification to Fuel BD Activity featuring Lisa Simon of Lewis Roca Rothgerber Christie
Episode 29: Expanding Relationships with High-Potential Clients Featuring Gillian Brennan of Dorsey & Whitney LLP
Episode 28: Helping Lawyers Build a Successful Pipeline Featuring Stefanie Marrone of Tarter, Krinsky & Drogin LLP
Episode 27: Legal MarTech Trends and Tools Featuring Jacqueline Madarang of Bradley
Episode 26: Coaching Lawyers for BD Success Featuring Jenna Schiappacasse of Rosenberg Martin Greenberg
Episode 25: Building a Better Marketing Team Featuring Dave Bruns of Farella, Braun + Martel
Episode 24: Improving Lawyer Engagement in BD Featuring Jason Miller of Ryan, Swanson & Cleveland
Episode 23: Helping Lawyers See the Bigger Picture Featuring Paul Lipton of Rumberger, Kirk & Caldwell
Episode 22: An Industry-Focused Approach to BD Featuring Lindsey McReynolds of Schwabe, Williamson & Wyatt
Episode 21: Harnessing Firm Growth Through Technology featuring Cyndy McCollough of Buckley Sandler LLP
Episode 20: Institutionalizing Great Client Service featuring Paul Bolus of Bradley Arant Boult Cummings
Episode 19: How Technology Drives Legal Services featuring Paul Ward of Holland & Hart LLP
Episode 18: Setting the Pace as a New BD Director featuring Morgan Ribiero, Waller Lansden Dortch and Davis LLP
Episode 17: Accelerating Law Firm Practice with Legal Process Outsourcing featuring Karen Katz of Mindcrest
Episode 16: The Key Ingredients of a Strategic Plan featuring Katy Von Treskow of Winston & Strawn LLP
Episode 15: Using Productization and BD Coaching to Advance the Firm featuring Linda Fleming, Garvey Schubert Barer
Episode 14: Taking the Chance out of Lateral Integration featuring Amy Fowler, Mintz Levin
Episode 13: Extending Marketing's Reach Across the Firm featuring Jill Weber, Stinson Leonard Street
Episode 12: Mentoring a Marketing Department to Success featuring Trish Lilley, Fox Rothschild LLP
Episode 11: Applying Process Improvement to Law Firm BD featuring Brenda Plowman, Fasken Martineau DuMoulin
Episode 10: Setting Women Up for Success in Business Development featuring Erica Yates, Burr & Forman
Episode 9: Introducing New Technology to a Law Firm featuring Sheenika Gandhi, Panye & Fears LLP
Episode 8: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario
Episode 7: Establishing the Foundation - The First 6 Months in a CMO Role featuring Maggie Watkins, Sedgwick LLP
Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims
Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates
Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins
Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn
Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave
Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester

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