Just when you're getting the hang of social media, along comes Google+ to further complicate your life and add to your online busywork. It's far less widely adopted than Facebook, Twitter, or LinkedIn, which is why most people consider it to be a nascent platform, but there are at least 3 unique advantages Google+ provides that you should take into consideration.
1. You won't be shocked to learn that Google+ interfaces well with Google, which means that the people in your "circles" will appear in your search engine results. In other words, if someone Googles you, and you and I are connected on Google+, I may get a cameo appearance on the first page of their search results.
2. Circles allow you to provide more targeted content to your colleagues, so instead of having to share every update with everyone in your network, you can deliver a message to those who will most benefit from the specific topic.
3. Google+ is predominantly populated with tech-savvy early adopters. If that's your target audience, you should jump on before everyone and their cousin decides that Google+ is the new Facebook.
As with any business development endeavor, you're always better off making an informed decision rather than following the latest trend. So, take these 3 facts into consideration as you devise your social media strategy. After careful consideration, you may still feel that Google+ doesn't matter yet, in which case I'll see you on LinkedIn.
Authored by David Ackert