I've never much cared for rejection, yet I find myself on both ends of it every day. As a business developer, I am constantly reaching out to prospects and clients with the intention of creating new business opportunities. And as a business owner, I regularly navigate pitches from salespeople and vendors. Invariably there is rejection, which when handled poorly, wastes time, damages relationships, and compromises reputations.
I'm sure you've experienced this firsthand. Say you attend a mixer where you meet a promising prospect for your business. They express what appears to be at least a moderate interest in your services, and they give you their business card before stepping away to refill their drink. The next day, when you follow up, you experience one of the following brands of rejection:
If you're going to be rejected, you're always better off with #4. It wastes none of your time, the emotional sting wears off quickly, and in many cases, the prospect earns your respect. So, here's my question to you: what techniques do you use to eliminate #1–3?