If you’re frustrated that your network consists of too few business decision-makers, propose an interview as a way to connect to a new high-caliber contact.
Step 1: The first step is to identify a business or community leader from your extended network. Choose someone with influence—such as a founder, partner, executive director, board member, key donor, GC, or CEO.
Step 2: Next, suggest that you meet with this person to interview them for a blog or article you plan to publish. During the interview, let them know that you admire the success they have achieved in their role and inquire about any business principles that have helped them along the way.
Step 3: Circle back with them once you have published your piece and send them a nice note or gift to show your appreciation.
The cynical networker might question why a busy business or community leader would entertain such an interview. It’s true that not everyone will be responsive to the idea, but most business leaders recognize the value of positive PR, especially when it lands in their lap. So if you’re looking for a win-win scenario that helps you upgrade your network, start outlining a blog or article that can incorporate an interviewee’s perspective.
Recent studies show that the some of the top challenges law firms face are a lack of structured BD plans and a lack of accountability for lawyers to follow through with them.
This free guide will show you the essential best practices for managing productive business development pipelines at your firm. Click below to download.