But wait. Before you tap the delete key, consider that there may actually be some value to the anniversary alert. It’s LinkedIn’s way of cycling your 500+ connections across your radar at a digestible pace throughout the year. Not that you would actually congratulate Sally or bake her a cake or anything, but you might send her this message:
"Hi Sally, I spotted your name on LinkedIn today and it reminded me that we haven’t spoken in a while. Let’s get a cup of coffee and catch up.”
There is no need to mention the non-event of her work anniversary. But if the anniversary alert prompts you to rekindle a few of the relationships you have parked on the world’s largest professional network, then it’s as good a reminder as any.