One of the most frequent objections we hear from lawyers is that they don’t have time for business development. It’s an understandable dilemma – the need to focus billable time on servicing clients is at odds with the pressure to seek out new clients.
But making time for business development doesn’t have to disrupt the whole workday. Even setting aside 10 minutes here and there to make a phone call, send a brief email, or schedule a lunch meeting can move the needle.
One of the most time-consuming and tedious components of business development is tracking opportunities. While the standard tool for BD tracking in most industries is CRM, this solution has proven to be untenable for lawyers.
Law firms should opt for simpler BD tracking solutions like Practice Pipeline to minimize the administrative time required of their lawyers. Practice Pipeline’s latest iteration offers an iOS app that enables lawyers to record their activities quickly and easily. It also provides push notifications so that lawyers don’t have to rely on marketers, complicated CRM systems, or their memories to know that it’s time to follow up with a prospect.
Contact us to learn how Practice Pipeline can minimize wasted time and improve business development results.